StrategicManagement Analysis of The Package Holiday Company Thomas Assignment

StrategicManagement Analysis of The Package Holiday participation Thomas Cook - Assignment ExampleThomas Cook is an international operator of tours. The accompany stands start because of the participation of vacationers and tourists in order to ensure the vision of the company The Whole World of Travel. A publicist of English origin named Thomas Cook commenced the business operations back in the social class 1841. The company accomplished growth at a quite higher rate in the constancy of tourism through continued strategies of business. Strategies of group tourism and package tours are implemented by the company to make certain soaring share in the market and growth. The company with employee strength of 23,300 and sales of 7.7 gazillion is counted in the better three companies of travel services all over the globe and is the second best travel company in Europe (SAP, n.d.).The growth of the industry of package holiday has been quite rapid. The ahead decade has given immense chance to a lot of spate to visit, travel and avail holidays at such places that were formerly accessible only by the privileged and affluent. The industry of package holiday has give out an industry of multi-million pound that is operated by handful big players and numerous smaller ones. The holiday packages are incorporated by tour operators who bundle together the assorted elements of a holiday into a package. The packages are available directly as well as through travel agents as well. The industry seat be capably expressed as oligopolistic meaning competition among the few. ... The industry can be aptly expressed as oligopolistic meaning competition among the few (High Beam Research, 2011). There are essentially cardinal companies in the industry of package holiday in the UK that carry over a million people every year (High Beam Research, 2011). The segmentation of the package holiday industry of the UK is shown in the model at a lower place Category %Population Groups Wealthy Achievers 25.1 1. Wealthy Executives 2. Affluent Greys 3. Flourishing Families Urban Prosperity 10.7 1. Prosperous Professionals 2. amend Urbanites 3. Aspiring Singles Comfortably Off 26.6 1. Starting Out 2. Secure Families 3. Settled Suburbia 4. prudent Pensioners Moderate Means 14.5 1. Asian Communities 2. Post Industrial Families 3. Blue Collar Roots Hard press 22.4 1. Struggling Families 2. Burdened Singles 3. High Rise Hardship 4. Inner City Adversity lineage (Williams, 2008) The reason behind choosing the company Thomas Cook is its international popularity. 2. Task A 2.1 PESTEL Analysis semipolitical Severe laws of immigration and tight security as an outcome of terror attacks If few of the destinations are unplowed off-limits by the Foreign and Commonwealth Office, then the people visiting there will be refused insurance by the travel insurers Political instability affects package holidays Policies of taxation on tourism impose by other countries affect the indust ry of package holiday (Scribd, n.d.) Economical A critical parting is played by the exchange rates in the trade of package holiday. Greater stability in the exchange rates would have a constructive impact on the package holidays Globalisation has a good impact on package holiday as more companies are entering modern markets Recession affects the industry of package holiday