Asses the Impact of the Marketing Environment on Individual Travel and Tourism Business and Tourist Destinations free essay sample

RESORTS Established in 1996 and located on all over the World, Millennium Hotels amp;Resorts is a dynamic hotel ownership Group with over 100 hotels in locations attractive to business and leisure customers. This Group comprises: Millennium Hotels, Grand Millennium Hotels, Copthorne Hotels, Kingsgate Hotels and additional brands: M Hotels, Biltmore and Studio M. Millennium and Grand Millennium Hotels: The hotels are from the largest part of the Group (44 hotels), majorities four star deluxe and five stars properties, and there are around the world situated in the most important locations in major international gateway cities. Also, they are important for international business and leisure travelers and offer high facilities and standards of services. Copthorne and Grand Copthorne Hotels: These hotels are midscale properties (34 hotels) located in UK, Germany, New Zealand, Malaysia, Singapore and Middle East. They are known for the distinctive style of operation and excellent services. Kingsgate Hotels: New Zealand’s largest leisure hotel group is Kingsgate Hotels (14 hotels), operating in all major cities and across both islands. We will write a custom essay sample on Asses the Impact of the Marketing Environment on Individual Travel and Tourism Business and Tourist Destinations or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The founder and Chairman of the Group is Kwek Leng Beng, leader of Singapore Hong Leong Group. In 1989 CDL Hotels International (subsidiaries of Hong Leong Group) acquired the first six Asian hotels. Shortly after that, CDL Hotels International entered into the market in Europe (Gloucester Hotel – London), New Zealand (chain of 13 hotels), USA (Millennium Hilton and Millennium Broadway-New York). The highest ascension was held in 1996 on London Stock Exchange , after acquisition of hotels in London(Millennium Mayfair Hotel from InterContinental), France, Germany, forming the new Group and becoming the ‘’Best UK Hotel Group of the Year’’. Opening the Millennium Madejski Hotel Reading, Mamp;C signed the first management contract in UK. Management contracts were signed also in United Arab Emirates. The expansion has continued with new acquisitions in New Zealand, Asia and Australia, Mamp;C becoming a global owner/operator. Also has developed investments in Singapore and China, and has established the First Sponsor Capital Limited. For Mamp;C is essential the effective monitoring and the Group has developed comprehensive internal measure to assist performance at several levels: Financial Performance, Legal, Quality Performance, General Manager Performance. . . .